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The Three PMs: Product Manager, Product Marketer and Project Manager. The Difference

When a person says PM, which of these powerful guys do you think about? Do you instantly think Product Manager, Product Marketer or Project Manager. These roles may have the same acronyms but they’re not at all the same. This article will highlight each role and what they entail.

Product management, product marketing, and project management are all essential roles within a company’s product development process. However, each of these roles have distinct responsibilities and focuses. 

Product Manager:

A product manager oversees the entire lifecycle of a product,  from its conception to its launch and beyond. They are responsible for developing and executing the product roadmap, ensuring that the product meets the needs of the target market, and coordinating with cross-functional teams such as engineering, design, and sales. The product manager is also responsible for setting the product vision and strategy and identifying new market opportunities. A product manager requires strong analytical skills, strategic thinking, and the ability to communicate with cross-functional teams

Product Marketer:

A product marketer creates and executes the go-to-market strategy for a product. They are  responsible for developing messaging and positioning, identifying target audiences, and creating marketing campaigns that will drive product awareness and sales. The product marketer also works closely with the product manager to ensure that the product messaging is consistent with the product’s features and benefits. A product marketer requires strong communication and storytelling skills, as well as an understanding of the target market and how to reach them.

Project Manager:

Product project management is the process of planning, executing, and closing product development projects. The product project manager is responsible for managing project timelines, budgets, and resources, ensuring that the product is delivered on time and within budget. They work closely with the product manager and cross-functional teams to identify project requirements, manage risks, and resolve issues that arise during the project lifecycle. A project manager requires the ability to manage timelines, budgets, and resources.

The main difference between product management, product marketing, and product project management is their primary focus. Product management is focused on the product itself, ensuring that it meets the needs of the target market and drives revenue for the company. Product marketing is focused on creating marketing campaigns that will drive awareness and sales. Product project management is focused on the project management aspects of product development, ensuring that the product is delivered on time and within budget.

Which of the power triplets are you?

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