Oluwatosin’s Courageous Move Into Marketing

I studied theatre arts as my first degree and I loved every bit of it. I enjoyed writing copies, scripts, developing series and creating all forms of content.

At some point, I started to feel like I could do more. I wanted to go beyond what I knew so I applied for a Digital Marketing training. I didn’t really enjoy it because it was too broad but during the course of the training, I discovered social media management. It involved a lot of content creation and some of the things I was already doing but on a larger scale. I decided it was going to build a career in this field.

The training was focused on every aspect of Digital Marketing so I had little knowledge of social media management at the end of it. I knew I needed to find more opportunities to upskill.

I saw a post about the I4GMarketing scholarship program. This was my chance to not just learn social media marketing but also to become a Meta Certified Marketer! I jumped at the chance and hoped to get selected.

When I got the congratulatory email, I was overjoyed. It felt like I was living my dreams!

I started the course immediately we were given access and I enjoyed every bit of it. I learnt so much from the program! Even more than I thought I would.

The talent boot camp organized by I4G after the course was also enlightening. I learnt pretty much all I needed to start my own career.

During the boot camp, I4G shared job opportunities with us and I applied for all of them but sadly I wasn’t selected for any. I felt bad but I believe the rejection emails were a blessing in disguise because it made me think of an alternative.

Yes, I wasn’t given an opportunity but what if I created my own instead?

I reached out to Adedolapo, one of the I4G admins and I told her about my dream to start up my own social media marketing agency to help businesses gain global visibility.

She encouraged me to give it a shot and I did. At this point, everything I learnt at the talent boot camp was applied.

After I had mapped out a strategy to begin, I knew I needed more hands, so I reached out to Adedolapo again. She advised me to create a job advert with a full job description like a professional and share it on the Telegram group. I did and I got so many applications.

I finally got two people on the team but unfortunately, one person opted out. I felt bad but I didn’t give up.

In 2 months, I have gotten a client who has decided to renew our one month contract! She loved the results she got from working with us. I feel so excited about this.

I and my team member are working hard to build up this brand and give every business we work with global visibility.

Social media marketing is now more than just a job for me. It’s an opportunity to change lives and make a difference.

Taking the step to build this agency shows how much my confidence in myself has grown. I’m grateful to I4G for empowering me with the skills I needed to do this.

I’m so excited about what the future holds!