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Brand Design Course Content

Module 1 – Understanding & Interpreting client briefs

In this module, you will learn how to interpret briefs and how to extract information that helps you meet your client’s needs.

Module 2 – Creating a logo questionnaire & asking the right questions

Asking the right questions is key to creating a compelling logo that resonates well with your client’s brand. This section teaches you what questions to ask so that your creative process is effective.

Module 3 – Pricing & Terms

Pricing and terms of work can be tricky. Learn how set expectations with your client, and how to get them to agree on a right price and terms of work.    

Module 4 – Information Gathering & Research

Learn about the different types of research you need to conduct before starting your logo design process.

Module 5 – Logo design, from sketch to finished design.

In this module, the instructor will take you through the entire logo design process, from a sketch on paper to fine-tuning your ideas in illustrator. The images, mockups, and assets you will need will be available so you can design along.

Module 6 – Presenting a Logo to a Client

There is a way to present your logo designs to clients and get them to fall in love with it. In this Module, you will learn the step-by-step process involved in creating your logo presentation document.

Module 7- Brand identity document design

A brilliantly designed brand identity document can take your branding game to the next level.

Module 8- Client assets

Discover what brand assets to send to your client.

Module 9- Packaging Design

Learn the principles of packaging design and implementation from start to finish.

Module 10- Design resources

Finding free design resources is usually a problem for many designers; we will be providing you with links to platforms where you can find illustrations and images to use for your design projects.


  1. The apply for scholarships botten is not responding ma

      1. I clicked on the link and it isn’t opening.

  2. […] Conception de la marque: vous apprendrez à interpréter les briefs, à créer des logos, des emballages et des éléments de marque.Afficher le contenu du cours […]

  3. Thank you for the opportunity and I hope am among the choosen people for this opportunity

  4. Thank you for the opportunity

  5. Hello. I would like to participate in the 2nd cohort should I apply now, or will there be another application round?

  6. Good evening,please can I change from graphic design to branding design

    1. User Avatar

      Please apply again -

  7. Hello, i have just seen this advert but unfortunately it is after the deadling and would like to apply and be considered for the second cohort. Is this a possibility. I would gain so much from this course.

  8. After going through the course content I think I will like to go for brand design instead of the graphics design I have already applied for,how do I edit please?

    1. User Avatar

      If you get chosen, you can send a mail to change your track but we always advice that you read through the track before applying

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