Coming from a science background, not many people would have expected Blessing Abeng to become a force in the marketing and communications industry. Yet, she has been a part of building successful companies like Disha and Ingressive for Good (I4G) from the ground up.
Blessing spoke to us about her journey, including how she dumped her medical ambitions for a career in branding and communications, why she stopped her branding agency and how Ingressive for Good raised over half a million dollars in donations.
How did Ingressive for Good start?
Ingressive for Good launched July 1, 2020, in the peak of the COVID lockdown. Before this, Ingressive Capital, a venture firm led by Maya Horgan, had a small-scale CSR project that involved connecting student communities with global tech companies like Github and Figma.
We also randomly paid for students’ school fees and bought them laptops. After a while, we paused our approach and interviewed some of our beneficiaries and tech stakeholders. This interview revealed that in addition to getting training and tools, people wanted jobs too.
Ingressive For Good (I4G) is a non-profit organization dedicated to creating and increasing the earning power of African youth through tech training and resources.
The Chief Operating Officer (COO) of I4G, Sean Burrowes, is available for interviews about how to empower the African Youth in tech.
Contact: Blessing Abeng, Director of Communications, Ingressive for Good on firstname.lastname@example.org