The role of creativity in graphic design education has been a central aspect of graphic design education. Creativity is commonly defined as a ‘problem solving’ feature in design education. Students of graphic design have to involve themselves in the identification of cultural and social elements. 

The notion that creativity is a cultural production is strengthened by the problem-solving methods employed in all cultures. Most cultures regard creativity as a process that leads to the creation of something new. Based on this idea, cross-cultural research was conducted to explore the concept of creativity from a Western perspective. From a psychological viewpoint, the student’s cognition, thinking patterns, and habits also have a role in knowledge acquisition. 

The field of graphic design is not equipped with a decent framework that necessitates certain modes of instruction; appropriate to the discipline. The results of the study revealed that the psychological aspect of creativity needs to be adequately understood in order to enhance creativity in graphic design education.

Steps To Develop an Effective Creative Design

In the world of templates and free designs, creativity is taking a toll. Creative designs are not mere ready-made templates that you can pick and get the job done. The creative designing process that ensures design becoming an eye-catcher is rather rigorous. Let’s analyze six major steps in developing an effective creative design:

Collecting Information

Do not just settle with the generic information or brief given by the client. Drill down further to understand the product/service and try to achieve clear and conclusive information about the design objective, customer preferences, competitors’ design outlook, primary features, key-value proposition, and so on. It’s only when the designer understands the brands inside-out can he churn out designs that appeal to the customers.

Defining Structure

The design structure should be arrived at after a healthy and debating discussion between, designers, marketers, business heads, and copywriters. The output shall clearly draw a guideline as to what the concept, design, color, imagery, and content combination shall be. You also have to consider time factors, design relevance, target audience, market trends, client’s requirements, budgets, tools/applications to be used, etc.

Creating Multiple Designs and Concepts

After concluding on different design structures and combinations, try out multiple concepts by distributing designing tasks to your resource teams. Do this by creating a sense of competition among them, this will tickle their competitive and creative juices and bring out the best design options.

Designing with the Client and Not for the Client

If possible, it’s important to take your clients’ feedback and work along with them at every stage of your creative design. This will increase client’s trust in your graphic design services, and help you create effective designs. Also, remember to give the client a final surprise by adding your creative designing skills to your discussions, and presenting an amazing and compelling design.

Compare and Judge

Once you end up with multiple designs, you can compare and rate them to arrive at the best. For instance, you can score your designs based on the concept, creativity, relevance, ergonomics, simplicity, technical features, feasibility, aesthetics, business aspects, and so on. It is important to chalk out the parameters for judgment in advance and give weightage to the areas that are more important for the task at hand.

Design Presentation and Approval

Share your designs with your client with enough information as to why you have sketched a particular design, and then let the client make the final call. Sometimes clients may overlook a design on visual grounds but with your creative experience, you can justify the design with ample evidence and ideas. This is where adding crucial design information to each design is important.

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