Module 1 – Understanding & Interpreting client briefs
In this module, you will learn how to interpret briefs and how to extract information that helps you meet your client’s needs.
Module 2 – Creating a logo questionnaire & asking the right questions
Asking the right questions is key to creating a compelling logo that resonates well with your client’s brand. This section teaches you what questions to ask so that your creative process is effective.
Module 3 – Pricing & Terms
Pricing and terms of work can be tricky. Learn how set expectations with your client, and how to get them to agree on a right price and terms of work.
Module 4 – Information Gathering & Research
Learn about the different types of research you need to conduct before starting your logo design process.
Module 5 – Logo design, from sketch to finished design.
In this module, the instructor will take you through the entire logo design process, from a sketch on paper to fine-tuning your ideas in illustrator. The images, mockups, and assets you will need will be available so you can design along.
Module 6 – Presenting a Logo to a Client
There is a way to present your logo designs to clients and get them to fall in love with it. In this Module, you will learn the step-by-step process involved in creating your logo presentation document.
Module 7- Brand identity document design
A brilliantly designed brand identity document can take your branding game to the next level.
Module 8- Client assets
Discover what brand assets to send to your client.
Module 9- Packaging Design
Learn the principles of packaging design and implementation from start to finish.
Module 10- Design resources
Finding free design resources is usually a problem for many designers; we will be providing you with links to platforms where you can find illustrations and images to use for your design projects.